THE NAVIGATION BAR
A navigation bar allows users to access different website or application sections quickly. It usually consists of a horizontal bar containing links to the various pages of a website or application. The navigation bar typically appears at the top of a web page and can include interactive elements like links, drop-down menus, and search boxes.
You don’t want to distract visitors from your single conversion goal, so you will want to do one of the following:
--Simplify the navigation bar by removing any distracting links that would typically be present on a website.
--Remove the navigation bar
--Only use anchor links
SIMPLIFIED NAVIGATION BAR
A simplified navigation bar should not contain links to other pages but can include the company logo and a call to action button. One exception for linking is linking your company logo to your main website. This single link gives visitors easy access to your website if they want to learn more about your company before deciding to purchase.
REMOVE THE NAVIGATION BAR
Removing the navigation bar helps to focus the visitors’ attention on the main call to action button in the hero section. If you decide to remove the navigation bar, you will need to find a new place to put your company logo. The company logo is usually placed in the hero section of the page, along with the copy and main call to action button.
Pick a menu style and delete the others
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THE SOCIAL PROOF SECTION
Social proof is evidence from other users who’ve purchased a product or service and found it valuable. It helps increase conversions by providing reassurance and helps build trust, as visitors are more likely to buy from you if they see that other people have had positive experiences with your brand.
New or early-stage companies will usually have to launch landing pages with very little or no social proof, but established companies should have many options for social proof. Typical forms of social proof on high-converting landing pages are client logos, testimonials, reviews, press mentions, and statistical data.
CLIENT LOGOS
Software companies often display customer logos on their landing pages to show visitors that many well-known companies use their products. Service-based businesses often place high-profile client logos on their landing pages to attract similar clients. Placing client or customer logos underneath or inside the hero section is common and helps to increase the chance that visitors see them without needing to scroll.
PRESS MENTIONS
Press mentions are when a publication, website, or other media outlet mentions your business or product. They can help to build your brand’s reputation and visibility, which can help to attract more customers.
STATISTICAL DATA
Statistical data is often used on high-converting landing pages to provide potential customers with a visual representation of the success of a product or service or the impact it has had on other customers. Frequently used data includes total registered users, number of downloads, and user-generated content statistics. An example of statistical data would be a headline that reads “Trusted by millions” or “Over 200,000 projects funded”. Another option for statistical data is to display your total number of positive reviews.
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THE BENEFITS SECTION
The benefits section should focus on the product or service’s benefits and how it will positively impact the customer. While you can add a few notes about the product’s features, it’s best to keep this section centered around the benefits, as the key benefits they’ll get from their experience with the product/service are often more appealing.
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THE TESTIMONIALS SECTION
Testimonials are statements from customers or clients who have had a positive experience with a product or service. When using testimonials on a landing page, include the name and photo of the customer. Visitors will question their credibility when testimonials do not include names and pictures.
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THE TESTIMONIALS SECTION
Testimonials are statements from customers or clients who have had a positive experience with a product or service. When using testimonials on a landing page, include the name and photo of the customer. Visitors will question their credibility when testimonials do not include names and pictures.
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